VILLA MARIA LAUNCHES PREMIUM WINE IN A CAN, JUST IN TIME FOR NZ SUMMER.
New Zealand’s most trusted wine brand brings its UK success story home
As consumers seek more convenient, on-the-go ways to enjoy wine, Villa Maria is bringing its signature quality to a fresh new format with the launch of Villa Maria individual cans. Available in time for summer, the new range includes Sauvignon Blanc, Pinot Gris, and Sparkling Rosé, each crafted to deliver the same exceptional taste Villa Maria is known and loved for, now in a sleek 250ml can.
For more than 60 years, Villa Maria has led the evolution of New Zealand wine, continually innovating to meet the needs of wine lovers. With Villa Maria cans, the brand is broadening how and where consumers can enjoy quality wine. The smaller-serve cans deliver a crisp and refreshing wine experience perfect for outdoor occasions, casual get-togethers, or simply enjoying without opening a full bottle.
Following a successful debut in the UK this year, where Villa Maria Sauvignon Blanc quickly became one of the top 10 canned wines, the new range is set to be the drink of the New Zealand summer.
“From beach days to barbecues, we’re proud to offer a new way for New Zealanders to enjoy our delicious wines,” says Sarah Szegota, Villa Maria General Manager Marketing and Communications. “Research showed us that wine consumers are increasingly looking for convenience and ease, but they don’t want to sacrifice the quality wine they love. Villa Maria cans meet that need perfectly – they're lightweight, easy to chill, and ready to enjoy wherever summer takes you.”
The launch aligns with growth in portable wine formats, with Sauvignon Blanc, Pinot Gris and Sparkling Rosé leading the category.* As New Zealand’s most trusted wine brand**, Villa Maria gives consumers confidence to enjoy premium wine in new ways.
Villa Maria Global Customer Winemaker David Roper says the canned range is a natural evolution for a winery known for its quality and forward-thinking.
“We’re proud to continue setting the standard as the world of wine evolves,” he says. “This isn't just a packaging change, it’s the result of extensive research, winemaker expertise, and innovation from our teams. We’ve worked hard to ensure that the same crisp, aromatic intensity that people expect from these Villa Maria wines is perfectly preserved in this format. Whether poured into a glass or enjoyed straight from the can, consumers can expect the same exceptional Villa Maria experience.”
Made from infinitely recyclable aluminium, Villa Maria cans also reflect the brand’s long-standing commitment to sustainability.
